
Zimmerman Lehman – Boards That Love Fundraising
Boards That Love Fundraising: A How-To Guide For Your Board
by Robert Zimmerman and Ann Lehman
Paperback,
128 pages, February 2004, Jossey-Bass
US List $37, ISBN: 0-7879-6812-9
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Written by Robert Zimmerman and Ann Lehman – leading experts in the
field of fundraising and board development – Boards That Love Fundraising:
A How-To Guide For Your Board not only shows that all board members
(no matter the level of experience) can learn to raise funds, but
also provides effective tips to the more experienced fundraisers.
This workbook published by Jossey-Bass offers inspiring examples of
boards that have grown from fear and loathing of fundraising to eager
anticipation. This inspiration is accompanied by practical advice
and exercises for boards based on the authors’ extensive experience
in working with nonprofits of all sizes. This invaluable book:
“If
an organization is not receiving sufficient donations, it often is
because “the board and staff members don’t ask for money effectively,
they don’t ask often enough, and sometimes they don’t ask – period.”
“The
book provides tips to help board members overcome the fear of rejection
and feel more comfortable asking for support — they should not view
fund raising as begging, for example, but as ‘creating opportunities’
for people to ‘invest in successful enterprises.'”
“He
(Bob Zimmerman) makes it (fundraising) seem very doable, very easy…
he makes it seem easy. He takes the mystery out of it.”
“The fund-raiser is not lightening the
donor’s wallet but rather is extending a hand. He is less interested
in scoring a gift than in creating opportunities for the giver and
receiver to achieve something together.”
“[Board]Members
were very receptive to the book, it is short, sweet, and easy to follow.
It is filled with training guides, examples, and exercises you can
do with board members to prepare them for making an ask.”